A good product is one that appeals to a broad audience. You don’t have to go after every customer out there. But you still want a significant audience, even when marketing a niche product. For example, a plus-size line of women’s clothing still appeals to a relatively broad audience.
Your product should also be one that is repurchased. Some products like soap and toilet paper are frequently. Clothing customers may repurchase every so often. If you sell large equipment, make sure you also supply the parts. People will be buying the parts more than the equipment, as the equipment may last 5 or 10 years.
Customers must derive a number of benefits from using your product. And you must apprize them of the benefits in your advertising. The benefit of a weight loss product is losing weight. However, the customer also visualizes themselves buying smaller size clothing, fitting into that bikini this summer and feeling better about themselves. Stress all those benefits when selling or marketing your product.
A good product is one that can be differentiated from those sold by competitors. Add special features to your products. Make people desire your products because your customer service department is better than the competition. Make your product stand for something, whether its top quality or the lowest-priced product around.