Coming up With a Good Product

A good product is one that appeals to a broad audience. You don’t have to go after every customer out there. But you still want a significant audience, even when marketing a niche product. For example, a plus-size line of women’s clothing still appeals to a relatively broad audience.

Your product should also be one that is repurchased. Some products like soap and toilet paper are frequently. Clothing customers may repurchase every so often. If you sell large equipment, make sure you also supply the parts. People will be buying the parts more Read the rest of this entry »